Brands

Revive and refresh your long hair with the L'Oréal Professionnel Serié Expert Pro Longer Lengths Renewing Cream, formulated for those with a lustrous mane that’s suffering from thinning ends. Designed to protect and restore, the hair cream boasts both a pollution and heat shield of up to 230 degrees, helping to keep strands in better condition when using straightening and curling tools.

Enriched with Filler A-100 technology, an exclusive blend of amino acids, hair will have a plumper, fuller appearance thanks to nourishment that acts beneath the surface, helping to create an appearance of thickness that seems revitalised. Because growing and maintaining long hair can mean skimping on cuts, the blow-dry cream offers a visible reduction in split ends by 43%*, leaving locks looking sleek, shiny and smooth.

*Instrumental test.

How to use:
Apply to damp lengths and ends before styling.

[LENGTHS RENEWING]: enriched with an exclusive combination of FILLER-A100 and Amino Acids. Helps to renew the look of lengths.
Up to 94% hair breakage reduction *brushing test using shampoo and conditioner on bleached hair
Up to 5x shinier hair *instrumental test using shampoo and conditioner

Pro Longer conditioner for long hair helps to make long hair appear thicker and visibly healthier and stronger looking.​ When used with the Pro Longer shampoo for long hair, there is a hair breakage reduction*.​​ The Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. The formula works on thin ends, or areas where help is most needed.​ ​
*instrumental test shampoo + conditioner

How to use:
Apply evenly on shampooed and towel-dried hair. Comb through. Rinse thoroughly.

Nourish your hair with the L'Oréal Professionnel Serié Expert Pro Longer Mask. Designed especially for long hair, the mask works to minimise the appearance of split ends and flyaway hairs, leaving a bouncy, sleek illusion with added body and shine. Long, thick hair can be hard to manage and become tangled easily, so replenish it with the kind yet powerful ingredients within the hair mask.

The innovative formula glides through the hair effortlessly, complete with a buttery, luxurious texture that leaves hair feeling sumptuous to the touch. Patented Filler A100 and Amino Acids create a protective veil against harsh external aggressors, that could potentially cause dryness and damage, leaving you with the peace of mind that your glossy, replenished tresses will maintain their silky appearance.

How to use:
Apply to wet/damp hair. Leave for 3-5 minutes before rinsing out.

Restore your hair’s rightful length with the L'Oréal Professionnel Serié Expert Pro Longer Shampoo. Ideal for those with long hair but thin ends, this shampoo works to thicken and volumise your strands. Powered by the brand’s signature amino acid blend, the formula strengthens each hair fibre, starting from the outside before working its way to the core of the follicle. This patented technology strives to renew length, revealing longer and stronger locks. Working to reduce breakage and split ends, this innovative technology visibly improves the hair’s appearance, restoring shine and volume. Armed with this shampoo, you can transform your crown from dry and dull to thick and lustrous.

How to use:
Distribute evenly on wet hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.