Moroccanoil®, the originator and category leader of luxury, professional argan oil-infused products for hair, has once again won the coveted Stylist Choice Awards in two leading categories: 'Favourite Prestige Styling Product' and 'Favourite Product You Can't Live Without'.
Antonio Calero, Moroccanoil®'s Artistic Director, accepted the awards at a gala event hosted by behindthechair.com and sponsored by the professional hair industry's leading manufacturers. Over 2000 heads of companies, executives, VIP guests, artistic directors, and stylists from around the nation attended the event.
"We are thrilled to receive these awards, especially since they reflect the direct voice and experience of professional stylists", said Calero. "As an independent company, our mission is to pioneer truly original products of exceptional quality, made exclusively for salons and their clients. It's gratifying to receive this strong vote of approval". According to Mary Rector Gable, President, behindthechair.com, "We've been watching Moroccanoil® since its debut, and it remains one of the hottest lines ever launched in our industry".
Behindthechair.com is the world's largest and most influential online community serving the salon industry with nearly a million visitors every month. The annual Stylist Choice Awards have become the most important in the industry.