L'Oreal Professionnel

L'Oréal Professionnel Serie Expert Inforcer Shampoo - 300ml

L'Oréal Professionnel brings to you the perfect solution to strengthen dull, fragile and damaged hair with the Serie Expert Inforcer Shampoo. The shampoo effectively cleanses your hair scalp to remove excess oil, dirt, dust and summer debris. It provides deep nourishment to the hair to maintain density and suppleness. This hair strengthening shampoo eliminates frizz and fallout with its activated formula enriched with Biotin and Vitamin B6.

Get Gorgeous Look with the Inforcer Shampoo

Loreal Shampoo works perfectly on long, unmanageable, and fragile hair. It penetrates deep into the hair follicles to retain natural shine and smooth texture. The haircare product works on the split ends and provides treatment to eliminate breakage. It adds a layer of protection around the hair increasing its life. It also replenishes the hair’s inherent strength, making it healthier from the inside.

Natural Ingredients to Boost Hair Health and Shine

The damage protection hair shampoo works effectively on the hair scalp to boost hair health and strength. Biotin contains an optimum amount of proteins which boost hair growth and reverse hair damage. Biotin is rich in Vitamin B7 which provides a voluminous body to the hair. Vitamin B6 works on maintaining moisture and reduce hair loss. Maintaining the moisture balance for weightless conditioning, this hair moisturising shampoo removes impurities and enhances the shine and suppleness to experience silky smooth, hydrated locks.

How to use:
Apply evenly on shampooed and towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

Curl Expression long lasting intensive leave in moisturizer is designed to style curls and coils, the pro way. It intensely moisturizes even the most dehydrated curls and coils, for a silky-smooth result that lasts and 2 times more hydration. It protects hair against heat up to 230°C/450°F.

How to use:
Curls usage: Apply on towel-dried hair, before the cream-in-mousse, for a boost of hydration.
Coils usage: apply on towel-dried hair or after the definition activator, follow with the cream-in-mousse.

This alcohol-free formula combines the deep care of a cream with the fluffiness of a mousse in a satisfying whipped cream texture that melts evenly into hair providing hold with care.

Provides a weightless, long lasting hydration.
It has 1 action for 10 benefits:
01-deeply hydrates curls and coils.
02-makes hair 11 times more defined.
03-strengthens hair fiber.
04-protects hair against humidity.
05-protects hair against heat, up to 230 °C/450°F.
06-smoothes hair.
07-easy application.
08-makes hair feel supple.
09-protects hair from friction.
10-works with multiple styling routines.

How to use:
After rinsing the mask, apply starting from ends to lengths with a scrunching motion.
Follow with the drying accelerator spray for quicker drying.
On curls, apply on towel-dried hair during wash & go technique or after the long lasting intensive moisturizer cream.
On coils, apply after the long lasting intensive moisturizer cream.

Curl Expression drying accelerator leave in is designed to dry curls and coils, the pro way. It speeds up to 37% the drying process while delivering care and shine It protects hair against heat up to 230°C/450°F.

How to use:
At the end of your routine, spray on curls and coils as a last finishing touch before letting air dry or blow-drying with a diffuser.
Set the look by spraying the drying accelerator, 20 centimeters away from hair.

Curl Expression anti-build up cleansing jelly shampoo is designed to cleanse curls and coils, the pro way. It gently removes daily accumulated impurities and build up whilst providing moisture to the hair.

Daily acumulated impurities and build up are cleansed from the hair. Provides moisture while gently cleansing curls and coils thoroughly.

How to use:
Every other week, it is important to start your routine by deeply purifying the fiber to enable mask and leave-in treatments to penetrate the fiber. Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with the intense moisturizing cleansing cream shampoo.

Cleanse your curls the pro way with the new intense moisturizing cleansing cream shampoo. Enriched with Glycerin, Urea H and Hibiscus seed extract. This shampoo gently cleanses curls while providing lightweight, long-lasting hydration* with a generous and enveloping foaming texture. Developed with 4 international curl experts.
*when used as part of full routine.

This is the go-to shampoo if you have fine open curls.

How to use:
Once a week, cleanse your hair with this moisturizing shampoo as the start of your routine to hydrate with no weighing down feeling, leaving hair ready for the mask and leave-in treatments.

Revive and refresh your long hair with the L'Oréal Professionnel Serié Expert Pro Longer Lengths Renewing Cream, formulated for those with a lustrous mane that’s suffering from thinning ends. Designed to protect and restore, the hair cream boasts both a pollution and heat shield of up to 230 degrees, helping to keep strands in better condition when using straightening and curling tools.

Enriched with Filler A-100 technology, an exclusive blend of amino acids, hair will have a plumper, fuller appearance thanks to nourishment that acts beneath the surface, helping to create an appearance of thickness that seems revitalised. Because growing and maintaining long hair can mean skimping on cuts, the blow-dry cream offers a visible reduction in split ends by 43%*, leaving locks looking sleek, shiny and smooth.

*Instrumental test.

How to use:
Apply to damp lengths and ends before styling.

Nourish your hair with the L'Oréal Professionnel Serié Expert Pro Longer Mask. Designed especially for long hair, the mask works to minimise the appearance of split ends and flyaway hairs, leaving a bouncy, sleek illusion with added body and shine. Long, thick hair can be hard to manage and become tangled easily, so replenish it with the kind yet powerful ingredients within the hair mask.

The innovative formula glides through the hair effortlessly, complete with a buttery, luxurious texture that leaves hair feeling sumptuous to the touch. Patented Filler A100 and Amino Acids create a protective veil against harsh external aggressors, that could potentially cause dryness and damage, leaving you with the peace of mind that your glossy, replenished tresses will maintain their silky appearance.

How to use:
Apply to wet/damp hair. Leave for 3-5 minutes before rinsing out.

L'Oréal Professionnel’s Absolut Repair Mask is a silky, luxurious formula that seeks to deeply nourish dry and damaged hair. Boasting fortifying benefits, the mask utilises superfood ingredients quinoa and protein, working to support healthy hair growth.

Glycerin aims to provide the hair with an intensive hydration boost, intensely conditioning the strands to help enhance manageability. Promoting shinier hair, the non-residue formula retains moisturising properties, working to leave the hair feeling supple and soft. Pair the mask with the whole Absolut Repair routine for optimal results.

How to use:
Use after ABSOLUT REPAIR shampoo and apply to towel-dried hair. Leave in for 3 to 5 minutes. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

[COLOUR PROTECTION] : Professional mask helps colour last longer.
[INTENSE SHINE] Hair colour appears brighter, more radiant and shiny.
[DEEP CARE]: Hair feels nourished, strengthened and soft
[PROFESSIONAL FORMULA]: contains resveratrol, a powerful anti-oxydant inspired by skincare.
[DESIGNED FOR HAIRDRESSERS]
*Instrumental test Shampoo + Conditioner

Coloured hair is up to 6 times shinier* and appears brighter and radiant.
Hair is left feeling soft and protected.
Formula enriched with resveratrol, a powerful anti-oxydant.
*instrumental test after application of Shampoo + Mask

How to use:
After shampooing with Vitamino Color shampoo, apply evenly on shampooed and towel-dried hair. Leave in for 1 minute. Rinse.

[LENGTHS RENEWING]: enriched with an exclusive combination of FILLER-A100 and Amino Acids. Helps to renew the look of lengths.
Up to 94% hair breakage reduction *brushing test using shampoo and conditioner on bleached hair
Up to 5x shinier hair *instrumental test using shampoo and conditioner

Pro Longer conditioner for long hair helps to make long hair appear thicker and visibly healthier and stronger looking.​ When used with the Pro Longer shampoo for long hair, there is a hair breakage reduction*.​​ The Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. The formula works on thin ends, or areas where help is most needed.​ ​
*instrumental test shampoo + conditioner

How to use:
Apply evenly on shampooed and towel-dried hair. Comb through. Rinse thoroughly.

Restore your hair’s rightful length with the L'Oréal Professionnel Serié Expert Pro Longer Shampoo. Ideal for those with long hair but thin ends, this shampoo works to thicken and volumise your strands. Powered by the brand’s signature amino acid blend, the formula strengthens each hair fibre, starting from the outside before working its way to the core of the follicle. This patented technology strives to renew length, revealing longer and stronger locks. Working to reduce breakage and split ends, this innovative technology visibly improves the hair’s appearance, restoring shine and volume. Armed with this shampoo, you can transform your crown from dry and dull to thick and lustrous.

How to use:
Distribute evenly on wet hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

[PROTECT AGAINST EXCESS COPPER IN THE HAIR]: Helps protect your hair from excess copper coming from water, which can impact your colour results in salon.

Metal Detox anti-deposit protector mask helps to protect the fiber from deposits after any colour, balayage or lightening service. It helps to maintains colour vibrancy. Hair is instanly smoother, softer & more nourished.

[UNIQUE EXPERIENCE]: Creamy mask. Easy to rinse.

[ADDICTIVE FRAGRANCE]: A memorable citrus top associated with distinctive musky woods for a tech signature.

How to use:
For optimal results, use after the anti-metal cleansing cream shampoo. Apply evenly on shampooed and towel-dried hair. Leave on for 1 minute.

[PROTECT AGAINST EXCESS COPPER IN THE HAIR]: Helps protect your hair from excess copper coming from water, which can impact your colour results in salon.

Metal Detox anti-metal cleansing cream shampoo gently removes excess copper from the hair after any colour, balayage or lightening service. This helps to maintain your fabulous salon colour vibrancy with beautiful shine. Hair is instantly smoother, softer & more nourished.

[UNIQUE EXPERIENCE]: The generous rich sulfate-free cleansing cream that transforms in a concentrated foam. Easy to rinse. 

[ADDICTIVE FRAGRANCE]: A memorable citrus top associated with distinctive musky woods for a tech signature.
For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits.

How to use:
Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse.

Inforcer Masque, for strengthening fragile hair. With a Biotin and B6 vitamin-enriched boost, this reinforcing masque is designed to target breakage and split ends, leaving hair soft and healthy. With continued use, Inforcer masque will help your hair become more resistant and stronger.

Inforcer Masque is enriched with Biotin amd B6 – known for their strengthening properties.

Recommended for:
Fragile and breaking hair, especially long hair.

How to use:
For best results, use in conjunction with: Serie Expert Inforcer Shampoo.

Enhance your post-shower haircare routine with the L’Oréal Professionnel Serie Expert Blow-Dry Fluidifier Multi-Benefit Blow Dry Cream with Heat Protection. Infused with thermo-reactive ingredients, the formula is designed to keep hair protected while blow drying.

The cream offers anti-frizz properties to help promote manageability while supporting the hair’s natural shine. Perfect for normal to sensitive hair types, the formula is designed to defend hair against the damaging effects of styling with heat while promoting a silky-smooth texture.

How to use:
Apply 3 to 5 pumps to towel-dried hair, from lengths to ends, then blow-dry. Compatible with L’Oréal Professionnel Steampod.

This professional mask for fine, damaged hair is infused with gold quinoa and protein. This luxurious lightweight mask has a silky golden texture, which envelopes your damaged hair with care without leaving any residue. Surface damage is reduced by 77% and the hair ix 7x shinier.
For best results, follow with the Absolut Repair 10 in 1 multi-benefits spray before styling.

Hair Type:
Damaged hair

Results:
Shinier and softer hair
Lightweight touch
Resurfaced and less damaged hair

How to use:
Shampoo the hair twice with Absolut Repair shampoo: first to cleanse, secondly to treat.
Apply Mask onto towel-dried hair, and twist into lengths.Leave in for 3 to 5 minutes. Rinse thoroughly.

A multi-benefit oil that helps protect against the deposit of copper particles and breakage.

L'Oréal Professionnel’s Metal Detox Anti-deposit Protector Concentrated Hair Oil is an ultra-nourishing treatment that helps to remove the build-up of copper particles on the hair. Removing these particles protects against breakage and the risk of colour dulling, encouraging stronger-looking, glossier hair.

Fortified with glicoamine, the multi-benefit oil seeks to smooth the tresses without weighing them down, alongside providing heat protection of up to 230°C. Ideal for all hair types and textures, the silky formula promotes a high-shine, satin-soft result.

How to use:
Recommended Amount: 1-2 pumps.
Application: Apply daily on towel-dried or dry hair. Spread evenly from mid-lengths to ends. Do not rinse. Proceed to blow-dry or air-dry.

Curl Expression intensive moisturizer rich mask is designed to treat curls and coils, the pro way. It intensively hydrates and pre-detangles curls and coils for an even and tamed result with a luxurious feel. Hair is instantly shiny and 2 times more hydrated.

It is highly concentrated with Glycerin 3%, Urea H & Hibiscus seed. Glycerin is a plant-based humectant that holds onto water for long lasting hydration on driest fibers. Urea H, naturally present in skin, has a double action of retaining hydration and reinforcing hydrolipid barrier. Hibiscus seed, extracted from the heart of the hibiscus flower, is a super rich natural source of amino-acids and high-grade vitamins.

A rich soft-melting buttery formula that envelops curls to ensure an intense hydration.

A memorable floral composition of star Jasmine, Orchid & Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.

How to use:
After shampoo, apply to towel-dried hair and leave on for 10 minutes. Then, rinse thoroughly.
For a luxurious feel on hair and tamed curls and coils, use this mask as it beautifully coats curls with extra shine. Perfect for unruly curls.

Curl Expression curls reviver leave-in is designed to revive curls and coils, the pro way. It instantly revives curls and coils every morning for 6 times more definition and 48h frizz-free protection.

It is highly concentrated with plant-based Glycerin 3%, Urea H & Hibiscus seed. Glycerin is a plant-based humectant that holds onto water for long lasting hydration on driest fibers. Urea H, naturally present in skin, has a double action of retaining hydration and reinforcing hydrolipid barrier. Hibiscus seed, extracted from the heart of the hibiscus flower, is a super rich natural source of amino-acids and high-grade vitamins.

This soft caring water formula, enriched with caring agents, is a lightweight mist for a soft and natural feel.
Easy to use, every morning, it revives curls and coils after pillow friction.

A memorable floral composition of star Jasmine, Orchid & Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.

How to use:
Spray on curls and coils every morning after pillow friction. Can be used before dry-cutting to revive the pattern without wetting it.
For bouncy curls and coils, apply progressively with a scrunching motion, 20 centimeters away from hair.

Curl Expression cream-in-jelly definition activator leave in is designed to style curls and coils, the pro way.
It activates curls and coils for more definition and up to 3 times more hydration.
Curls and coils are perfectly defined from root to ends.
It protects hair against heat up to 230°C/450F°.

How to use:
Apply a small amount of product on your fingertips and apply on hair using a definition technique gesture like finger coils gesture.

A clarifying shampoo designed to clean and refresh the scalp and strands.

Made with hair pros, approved by dermatologists, the L'Oréal Professionnel Serié Expert Scalp Advanced Anti-Dandruff Dermo-Clarifier Shampoo helps to clean and clarify the strands, while comforting the scalp.

Enriched with piroctone olamine, the lightweight cream effectively removes impurities and product build-up to refresh the hair from root to tip. Hair is left feeling silky smooth and nourished, topped with a clean, fresh scent.

Piroctone Olamine: A preservative found in shampoo, ideal for dry scalps.

How to use:
Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

[PUSH-UP EFFECT]: Enriched with Intra-Cylane™, and Salicylic Acid. This root spray helps provide volume effect to the roots. Flat hair looks lifted from the roots, for a new and lasting volume.

How to use:
For best results, use in conjunction with Serie Expert Volumetry Shampoo
Spray section by section on the roots and lengths of shampooed and towel-dried hair.
Do not rinse.

Looking for an at-home toning shampoo for blonde hair? With Chroma Crème shampoo, colour correct and care like a pro. Chroma Crème is a range of colour neutralising cream shampoos that help to provide instant colour correction tailored to all hair colours with intense care.

As purple neutralises yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. Purple Chroma Crème helps to instantly neutralise all unwanted yellow reflects for superior colour correction and care.

The rich creamy and foaming texture ensures a unique experience.

How to use:
Use Purple Chroma Crème in alternation with your regular shampoo and adapt the leave-on time depending on the desired degree of neutralisation, from 2 to 5 minutes.

[PERFECTING SPRAY] : Professional spray designed to treat all colour-treated hair types and needs
[MULTI-PURPOSE SPRAY]: Can be used on wet hair before blow-drying or in touching up on dry hair.
[MULTI-BENEFIT SPRAY]:  Just 1 spray gives you 10 benefits for your colour result.
1 - Protection against heat up to 230°C/450°F degrees 
2 - Shine 
3 - Softness 
4 - Smoothness of hair fiber 
5 - Detangling 
6 - Facilitates blow-dry 
7 - Hydration 
8 - Anti-breakage 
9 - Anti-split ends 
10 - Anti-frizz  
[PROFESSIONAL FORMULA]: contains resveratrol, a powerful anti-oxydant inspired by skincare.
[DESIGNED FOR HAIRDRESSERS]
*Instrumental test Shampoo + Conditioner

Benefits:
A cutting lotion
Protection before blow drying to minimise breakage
Detangler
Enhances colour vibrancy
Conditions locks
Refreshing and revitalising, it makes hair smooth, soft and shiny in just a couple of spritzs.

How to use:
Spray on cleansed, towel-dried or dry hair
Style, do not rinse

Enriched with Salicylic Acid, this shampoo cleanses and gently purifies the scalp and leaves hair looking volumised. For fine hair, the hair is left feeling cleansed and looking volumised.

Leaves your hair looking big, bouncy and volumised, producing an anti-gravity effect.

Ideal for flat and limp locks, this nourishing shampoo will lift roots to breathe a new lease of life into your hair.

Benefits:
Designed for fine hair
Volumising
Cleansing

How to use:
Spread evenly across wet hair and lather
Rinse and repeat if necessary

[PUSH-UP EFFECT]: Give hair an anti-gravity effect boost with this clear shampoo that boosts the look of hair volume. Enriched with Salicylic Acid. The shampoo cleanses and gently purifies the scalp and leaves hair looking volumised. For fine hair, the hair is left feeling cleansed and looking volumised. Leaves your hair looking big, bouncy and volumised, producing an anti-gravity effect.

Ideal for flat and limp locks, this nourishing shampoo will lift roots to breathe a new lease of life into your hair.

Benefits:
Designed for fine hair
Volumising
Cleansing

How to use:
Spread evenly across wet hair and lather. Rinse and repeat if necessary.

[UP TO 8 WEEKS COLOUR PROTECTION] : Professional shampoo helps colour last longer, for up to 8 weeks.*
[UP TO 6 TIMES MORE SHINE] Hair colour appears brighter, more radiant and shiny.
[GENTLE CLEANSING]: hair feels soft and protected.
[PROFESSIONAL FORMULA]: contains resveratrol, a powerful anti-oxydant inspired by skincare.
[DESIGNED FOR HAIRDRESSERS]
*Instrumental test Shampoo + Conditioner
L'Oréal Professionnel Série Expert Vitamino Colour Resveratrol Shampoo (1500ml) will ensure your hair colour stays the shade it is supposed to. Gently removing residue, but not your colour, this protective shampoo helps your hair stay vibrant for longer.
Specifically designed for coloured hair, this shampoo is formulated with Resveratrol and Polyphenol which work together to protect against colour fading and the hair fibre from damage.

Benefits:
Protecting
Designed for coloured hair
Prolongs colour intensity
Enhances shine

How to use:
Massage into wet hair to form a lather.
Rinse well and follow with Vitamino Conditioner.

[TONING and CARE] : Formula helps deliver anti brassiness toning results whilst nourishing and protecting the hair fiber, giving a boost of shine on grey, white or light blonde hair.
[PROFESSIONAL FORMULA] : Contains a neutralising system, enriched with magnesium and anti-yellowing agents. Helps to counteract those unwanted brassy tones.
[DESIGNED FOR HAIRDRESSERS]
This Série Expert Silver shampoo from L'Oreal Professionnel gives clarity and shine to grey and white hair. Amino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel.

With the specific anti-yellow action Silver shampoo may also be used for reducing unwanted yellow tones of pre-lightened, tinted blonde hair or highlights.

How to use:
Wet your hair and distribute shampoo evenly throughout
Massage to create lather
Rinse thoroughly and wash your hands after use

[TONING and CARE]: Formula helps deliver anti brassiness toning results whilst nourishing and protecting the hair fiber, giving a boost of shine on grey, white or light blonde hair.
[PROFESSIONAL FORMULA]: Contains a neutralising system, enriched with magnesium and anti-yellowing agents. Helps to counteract those unwanted brassy tones.

Showcase the beauty of your natural grey, white or light blonde hair with our number one colour toning purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

How to use:
Distribute evenly through wet hair. Lather. Rinse thoroughly

This nourishing masque, enriched with Polyphenols present in the Açai berry extract, replenishes, smoothes and nourishes the hair fibre, enhancing shine and radiance of blonde hair.

How to use:
Apply evenly to shampooed and towel-dried hair. Comb through. Rinse thoroughly. In case of contact with eyes, rinse them immediately.

[COLOUR PROTECTION] : Professional mask helps colour last longer.
[INTENSE SHINE] Hair colour appears brighter, more radiant and shiny.
[DEEP CARE]: Hair feels nourished, strengthened and soft
[PROFESSIONAL FORMULA]: contains resveratrol, a powerful anti-oxydant inspired by skincare.
[DESIGNED FOR HAIRDRESSERS]
*Instrumental test Shampoo + Conditioner

Coloured hair is up to 6 times shinier* and appears brighter and radiant.
Hair is left feeling soft and protected.
Formula enriched with resveratrol, a powerful anti-oxydant.
*instrumental test after application of Shampoo + Mask

How to use:
After shampooing with Vitamino Color shampoo, apply evenly on shampooed and towel-dried hair. Leave in for 1 minute. Rinse.

[ANTI-BREAKAGE]: Inforcer shampoo is designed to target breakage and split ends, leaving hair soft and healthy.

Inforcer Shampoo transforms the look of fragile and damaged hair. Reinforcing formula for normal to fragile hair. Infused with vitamin B6 and Biotin. A technology specially designed to tackle breakage and split ends. This shampoo gently cleanses daily dirt and impurities while working to restore hair density and resilience. With continued use the Inforcer Shampoo helps your hair to become more resistant and stronger*. The reinforcing shampoo is recommended for: Fragile and breaking hair, especially long hair. For best results, use in conjunction with: Serie Expert Inforcer Conditioner and Masque.
*Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair

How to use:
Apply evenly on shampooed and towel-dried hair. Leave on for 3 to 5 minutes. Rinse thoroughly.

[TRANSFORMATION]: Professional resurfacing shampoo which helps to reduce surface damage by up to 77%*
*instrumental test shampoo + instant resurfacing mask after 5 applications

Nourish and bring back to life hair that has been damaged or dried out with the L'Oréal Professionnel Serie Expert Absolut Repair Gold Shampoo. The shampoo glides through your tresses like butter, drenching each strand in intensive moisture without leaving hair feeling heavy or greasy afterwards. Dry hair appears softer and glossier, with an enviable shine, thanks to an infusion of Gold Quinoa Protein that encourages the look and feel of strength and health. Coloured hair that is prone to split ends and flyaways takes on the illusion of bouncy, full-bodied locks, allowing your colour to appear fresher and more vibrant. Hair feels thoroughly cleansed and purified, without being stripped of natural oils.

How to use:
Create a luxurious lather before rinsing out.

Introducing the new L'Oréal Professionnel Serie Expert Inforcer Conditioner, for strengthening fragile hair. Inforcer conditioner is designed to target breakage and split ends, leaving hair soft and healthy. With continued use your hair will become more resistant and stronger.

Technology enriched with Biotin amd B6 – known for their strengthening properties.

Recommended for:
Fragile and breaking hair. especially long hair.

How to use:
For best results, use in conjunction with: Serie Expert Inforcer Shampoo

[TRANSFORMATION]: Professional resurfacing shampoo which helps to reduce surface damage by up to 77%*
*instrumental test shampoo + instant resurfacing mask after 5 applications

Absolut Repair shampoo offers the ultimate professional resurfacing experience for damaged and over processed hair. The resurfacing shampoo helps visibly resurface damaged hair resulting in up to 77%* less surface damage. The hair is mangeable and up to 7X** shinier after the treatment routine including the Absolut Repair mask.
For optimal results, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the mask and the 10-In-1 multi purpose leave in oil.​
*Shampoo+ Instant Resurfacing Masque after 5 applications
**Shampoo + Resurfacing Golden Masque

How to use:
Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with Absolut Repair Conditioner or Absolut Repair Mask.

[TRANSFORMATION]: Professional resurfacing conditioner with anti-damage resurfacing and instant hydration.
[CREAMY LIGHWEIGHT TEXTURE]: Treats and detangles the hair without weighing it down.
[PROFESSIONAL FORMULA]: Hairdressers choice - Approved and used by profesionnal hairdressers
[OPTIMIZED RESULTS]: With Absolut Repair shampoo and Absolut Repair 10 in 1 multi-benefits oil before styling.

L'Oreal Professionnel Serie Expert Absolut Repair Gold Quinoa + Protein Instant Resurfacing Conditioner is a lightweight, restructuring treatment with a creamy formula for use on damaged hair.
Infused with Gold Quinoa + Protein, it reduces damage on the surface of the hair by up to 77%. Without leaving any residue on the hair shaft, it leaves the hair seven times smoother and shinier with greater resistance.

How to use:
After shampooing with Serie Expert Gold Quinoa + Protein Instant Resurfacing Shampoo, apply evenly to towel-dried hair.
Comb through to distribute and leave for 1-2 minutes.
Rinse thoroughly.

Make your hair look softer, shiner and glossier, right down to the ends with this dual-acting conditioner; helping to protect the fibre to maintain colour radiance and shine on colour-treated hair.

Infused with resveratrol to keep hair healthy and full of life. Perfect for coloured hair as you will be provided with protection from fading for up to 8 weeks* and up to 6x** more shine, and the fibre from damage. Hair is more resistant, hydrated, easier to detangle and softer.

*instrumental test shampoo and conditioner
**shampoo and acidic sealer

Ideal for colour treated hair!
Enhances shine!
Softens and detangles hair!

How to use:
Follow up after washing your hair with Vitamino Color Shampoo. Apply the conditioner evenly from root to tip on the damp hair. Let it rest for 2-3 minutes. Rinse thoroughly.

[SOFTNESS and SHINE]: Infused with Ceramide and Babassu oil. The Silver Neutralising Cream is the perfect lightweight treatment to provide softness and shine to hair.
[ANTI-BRASSINESS]: Formulated with violet and blue pigments, it enhances white and grey hair and helps to banish yellow undertones.
[PROFESSIONAL FORMULA] Our products are designed for hairdressers with highly concentrated formulas for salon results.

Showcase the beauty of your natural grey, white or light blonde hair with our number one colour toning silver range. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps to counteract those unwanted brassy tones. The deep purple and blue toned conditioner helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.

How to use:
Apply evenly on shampooed and towel-dried hair. Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly

Ideal for oily hair types, the L'Oréal Professionnel Serié Expert Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo helps to clarify the scalp and strands for a fresher finish.

Infused with a 3% water-soluble AHA (Alpha-Hydroxy Acid), the shampoo gently buffs away dead skin cells on the scalp’s surface, effectively removing build-up and daily debris. The innovative formula helps to diminish the look and feel of excess oils, leaving the hair touchably soft.

How to use:
Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers and without over-massaging. Rinse thoroughly.

Achieve salon style results with the Serie Expert Vitamino Color Shampoo from L'Oréal Professionnel. Suitable for colour-treated hair, the luxurious liquid gently removes excess oil, dirt and impurities from your hair and scalp, whilst adding luminous shine to leave hair vibrant and healthy-looking, without weighing it down.

Gently removing residue, but not your colour, this protective shampoo helps your hair stay vibrant for longer. Specifically designed for coloured hair, this shampoo is formulated with Resveratrol and Polyphenol which work together to protect against colour fading and the hair fibre from damage.

Benefits:
Protecting
Designed for coloured hair
Prolongs colour intensity
Enhances shine

How to use:
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.