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Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.
Color Wow is a complete range of new technologies that resolve problems associated with colour-treated hair including dreaded roots. Amp up the “wow factor” everyday.
For the 75% of those who colour their hair (single process, highlights or a combination of both), Color Wow is a life-changer.
No more roots..ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress & strain on the hair and fewer salon appointments!
Don't forget, Colow Wow works just as well for men as it does for women!