In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to their heritage, the next generation of men’s essentials is here: Redken Brews.
The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused haircare formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.
With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products Redken Brews is now the complete destination from Redken for every man’s grooming needs.
“As a master groomer, I use products on men behind the chair every day. My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives. With the addition of a hybrid skincare / beard grooming oil, this line truly encompasses all of my male clients’ needs at home. The masculine, beer-inspired look and feel of this line complements my barber chair as much as it does a man’s bathroom,” says Redken Brand Ambassador Rodney Cutler.